Our story
Two rod tubes and a screen press
Fishon Supply Co. started because good gear kept getting more expensive and less useful at the same time. We fixed that for ourselves first.
In 2019 a handful of us were splitting gas money for pre-dawn runs on the Tennessee River. The gear that held up was never the gear in the glossy ads — it was the plain stuff a guide handed you with a shrug. So we started making that: a hoodie that breathes, braid that casts quiet, a deck bag that actually stays dry.
The first run was 60 tees pressed in a garage in Knoxville. The second run sold out before the shirts were dry. Seven years later we design apparel and tackle in-house, warehouse it two miles from where it started, and ship most orders the same day.
We still fish everything. Product decisions get made on the water, not in a spreadsheet — though the spreadsheet does keep the inventory honest.
Fish it first
Every SKU spends a season with our crew and guide partners before it earns a catalog slot.
Honest inventory
Stock counts come from our ERP, not a guess. If it says two left, there are two left.
Priced like gear, not jewelry
We design in-house and skip the middlemen so a good hoodie costs what a hoodie should.